From digital studio to AI agents.
A career built product by product, brief by brief.
Kanzi Media is born
I leave my employee position to found my first digital studio in Casablanca. Mission: turn vague briefs into concrete deliverables for SMEs and large accounts.
Seven years of digital studio
80+ clients: corporate websites, business platforms, internal tools, mobile apps. I run product, I manage teams, I negotiate contracts. The school of the field.
Full pivot to generative AI
GPT-4, Claude, autonomous agents: it became clear we were changing era. I specialise my whole activity on LLMs, RAG, agent orchestration, Azure AI cloud architecture. I take the fundamentals back like a junior.
AI consulting for leadership, founding Smartifya
Audit, prototype, integration, transmission. I work with leadership teams and founders who want a pragmatic AI partner — not a consultancy that sells slides. Smartifya scales this offer.
Four domains, ten years of practice.
Generative AI
LLMs (GPT, Claude, Gemini), autonomous agents, RAG, prompt engineering, continuous evaluation, guardrails.
Cloud & Data
Microsoft Azure AI, SQL/Python pipelines, distributed architectures, observability.
Digital product
Corporate websites, SaaS platforms, internal tools, mobile apps, UX, spec writing.
Leadership
Product team leadership, client negotiation, commercial strategy, distributed management.
Let's talk about your project.
Quick audit, fast prototype, or long engagement? The first call is free and with no strings attached. Reply within 48 working hours.